MORE ABOUT EYETRACKING
•Welcome to Eyetrack III
•Findings overview
•Eyetrack history
•FAQ
•How people read
•Eyetrack is not a solution
•How accurate is eyetracking?
•The Eyetrack III team

Multimedia
•Eyetrack in a Flash
•Heatmaps for test homepages
•Graphic: Understanding a heatmap
 •Graphic: Understanding an individual user session
 •Interactive quiz
 •Videos: Individual eyetracking sessions
MORE EYETRACK III RESULTS
•Overview
Homepages:
•5 homepage designs
•Eye viewing patterns
•Headlines & blurbs
•Headline size
•Font size
•Navigation
•Photos & images
•Compact & extended pages
Other findings:
•Advertising
•Article-page design
•Multimedia content
•All findings (PDF)
INDUSTRY REACTION
•Jay Small:
With homepages, it's polite to stare
•Jeff Glick:
When to tell stories with multimedia, text
•Kinsey Wilson:
Online ads: Why placement & size matter

 

 

News Sites We Reviewed
We wanted to compare real-world news website practices to observations we made during the Eyetrack III research, so we surveyed the sites listed below. This list is comprised of a mix of sites from the top 100 American news websites, with several from Europe added. We looked for such practices as navigation placement, types of ads used, headline font size, use of homepage blurbs with headlines, and more.

We surveyed:

  • USAToday.com
  • NYTimes.com
  • WashingtonPost.com
  • CNN.com
  • ABCNews.com
  • FOXNews.com
  • LATimes.com
  • ChicagoTribune.com
  • AJC.com
  • AZCentral.com
  • SFGate.com
  • SignonSanDiego.com
  • WashingtonTimes.com
  • MiamiHerald.com
  • Boston.com
  • StarTribune.com
  • NJ.com
  • NYPost.com
  • ProJo.com
  • DallasNews.com
  • Guardian.co.uk
  • FT.com
  • ABClocal.go.com/kabc/
  • KCNC.com
  • CSMonitor.com

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