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The Eyetrack III Team
Eyetrack III is a joint effort by The Poynter Institute, the Estlow International Center for New Media and Journalism at the University of Denver, and Eyetools, a California-based eyetracking software and services company. Morris Digital Works provided considerable technical support during the project.
Project managers:
Steve Outing,
senior editor, Poynter Institute
Laura Ruel, former
executive director, Estlow Center; assistant professor of
multimedia, School of Journalism and Mass Communication, University
of North Carolina at Chapel Hill
Editing and additional assistance:
Julie
Moos, news editor, Poynter Institute
Bill
Mitchell, online editor/marketing director, Poynter Institute
Howard
Finberg, interactive learning faculty, Poynter Institute
Robin
Sloan, interactive learning producer, Poynter Institute
Elizabeth
Carr, online reporter, Poynter Institute
Design, graphics:
Anne
Conneen, design editor, Poynter Institute
Larry
Larsen, multimedia editor, Poynter Institute
Eyetools team:
Colin Johnson, CEO
Greg Edwards, founder and CTO
Leslie Kues, research manager
Daesub Yoon, research support and statistical testing
Morris Digital Works:
Nik Wilets, mockup webpage designs.
Thanks!
The Eyetrack III team also would like to thank Steve Yelvington
and Ed Coyle of the Morris Digital Works team, whose contributions
made this research possible. We also were helped on the multimedia
comprehension phase of the study by the multimedia and public
relations staffs of NYTimes.com. Special thanks to Geoff McGhee
and Christine Mohan.
And of course, thanks to all of our colleagues at Poynter and the University of Denver's Department of Mass Communications and Journalism Studies who took the time to review our work and advise the Eyetrack team.
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